Being in start-up mode is really hard. It’s hard to get used to investing time and money into yourself especially when you don’t see those immediate returns. As everyone else says, it eventually becomes worth it a.k.a. profitable. That’s why many successful entrepreneurs and business people say that it takes 1 year, 18 months, 5 years for your start-up to make it and there isn't just ONE answer. The number of years, months, followers etc really is arbitrary except to give YOU the idea of a deadline. It's not going to happen overnight and the length of time matters less than the amount of work you put in.
But what if you find yourself splitting too little time between too many things? Maybe it’s a day job and your side hustle. Maybe it’s several creative ventures of yours that don’t seem to overlap. FYI, this is totally normal. If it’s working out for you, CONGRATS! I’d love to hear how you’re managing that! It has not been easy for me and the only way I have been able to handle these things was by splitting them up into smaller, more digestible chunks.
How are they more digestible? We are all pretty skilled at coming up with a list of tasks or “To Do” items for one project. I need to clean my apartment so that means I have to do dishes, then sweep, mop, dust, etc. But what about YOU? YOU are a business. You have a day job, side hustle #1, side hustle #2, video games #1-18 that you want to finish, you’re a parent, you’re a life partner, you’re a person. Are there tasks associated with being a parent? Are there tasks with being a person? Well, the kids have to brush their teeth…. And so do I…. WHAT?!
A lot of the things we do day-to-day we don’t regard as tasks because they happen automatically. You wake up, you take a shower, you brush your teeth, and on and on. Those are all tasks of Project: Be A Hygienic Person. You have tasks at your day job that are most likely not really dictated by yourself (and that’s ok!). Again, automatic. But then you get to the side hustles and the other things you love to do and the remaining time of your day becomes precious in the wake of wanting to do it all.
When I saw all of my passion projects under the same umbrella, everything was a jumbled mess from Tumblr to Twitter. I realized that if my social media was a mess then I probably was too. And that was when I noticed how distracted I was getting because I wouldn’t focus on the same project or outlet for more than a few minutes. For me, this wasn’t due to ADD it was because everything felt important and everything felt like a high priority. I would start a night working on a print and find myself doing a content audit on my tumblr which led to a lack of progress on both. And that’s one example out of hundreds, possibly even thousands, of how I noticed that I needed to change the way I worked. By breaking up my projects, businesses, and websites up from one big piece to several small pieces, I was able to see even more opportunity and growth.
Stay tuned for Part 2 coming next week!